Confidentiality is that component of privacy that deals with what is done with information known about negotiating parties. It is important that parties collaborate and reveal enough information in order to build a good negotiating framework. In conventional negotiation, parties also find it necessary to disclose private preferences to one another in order to gain a fuller understanding of each other’s objectives and interests. However, with it’s neutral site, which manages private preferences, Smartsettle is able to generate optimal solutions to negotiation problems without revealing private preferences to other parties.